[Tweet “Returning shoppers spend nearly 3x more than one-time shoppers.”]
Customer loyalty data takeaways:
The data showed us you better be investing to improve customer retention, because returning customers really pay off.
- Repeating shoppers have spent $356M during 2014 out of a total of $1.07B spent by customers during 2014, which is 33.3% of the overall spend.
- Returning customers spend 2.92 times more than one-time shoppers.
- 41 days — the average number of days between a returning shoppers’ purchases.
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